Leading with Heart and Leaving a Legacy
Dara KoenigPublished on: 04/09/2026
Erica Bruno shares how resilience, mentorship, and people-first leadership shaped her automotive career and mission to leave the industry better.
Women In Automotive Blog
Dara Koenig
Building Success Without a Blueprint
Dara KoenigPublished on: 04/02/2026
Barbara Trujillo shares how intuition, resilience, and mentorship shaped her automotive leadership career from receptionist to COO.
Automotive Leadership and Culture
Dara KoenigPublished on: 03/26/2026
Jennifer Ellestad shares how people-first leadership, training, and culture transformation drive success in automotive service and fixed operations.
AI Is Not the Future of Automotive
Women In Automotive AdminPublished on: 03/23/2026
Artificial intelligence is transforming automotive retail. Beth Mach explores how AI is evolving from a tool into a co-driver for dealerships and why women leaders will help guide responsible AI adoption.